Embedded frontend engineering

Frontend engineering on Execution Capital’s platform: a founder planner, investor pages, a wallet ledger and a scoring engine

Industry: Venture investing platform
Engagement: Embedded frontend engineering
Duration: Since June 2026

The brief

What they needed

Execution Capital runs a public landing site, a member app and an admin app on a shared React component library, backed by its own Java API. Its product owner writes the tickets; Pulse Ventures’ founder works inside the team as a frontend engineer and delivers them.

The work

What we did

Embedded in Execution Capital’s monorepo (pnpm and Turborepo, Next.js, a shared UI package, a generated TypeScript SDK for its API, Payload CMS, Storybook, Playwright and Jest), working card by card with the product owner and the backend engineer. More than 120 pull requests merged since June 2026.

Delivered

What Execution Capital got

01
Landing site: an operator and investor partnerships page, a favicon set, social card and sitemap, and a client case study with a gated PDF
02
Landing site: a founder planner with document analysis and a funding-gap view, and an operator ROI calculator that emails each lead their own copy of the model
03
Member app: a wallet ledger read from the live operation endpoint, with a running balance, day grouping and a mobile card layout
04
Member app: realtime chat, expert and startup profiles built from real ticket and actor data, and a portfolio tear-sheet
05
A growth-stage scoring engine (GEM v7.0) with score history, projection and a portfolio stage map
06
A shared paginated, responsive record table in the component library

FrontendNext.jsDesign systemFintechEmbedded engineering

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What Execution Capital got

Landing site: an operator and investor partnerships page, a favicon set, social card and sitemap, and a client case study with a gated PDF

Landing site: a founder planner with document analysis and a funding-gap view, and an operator ROI calculator that emails each lead their own copy of the model

Member app: a wallet ledger read from the live operation endpoint, with a running balance, day grouping and a mobile card layout

Member app: realtime chat, expert and startup profiles built from real ticket and actor data, and a portfolio tear-sheet

A growth-stage scoring engine (GEM v7.0) with score history, projection and a portfolio stage map

A shared paginated, responsive record table in the component library

Other engagements

Website, automation and growth

Health & Family / Small business

A gentle infant and child sleep consultancy, with its website, bookings and follow-up running themselves

Read the case study

Project office and technology review

Financial Services / Microfinance

A project office toolkit and an independent technology review for a Nigerian microfinance bank

12
week Evaluation Period: 28
repositories reviewed: 10
architecture documents

Read the case study

Conference website and ticketing on Stagecraft

Events / Design

The PAID Summit 2026 conference site, rebuilt on Pulse Ventures’ Stagecraft platform with public ticket checkout

3
day summit: 3
page layouts per conference: 0
sign-ins to buy a ticket

Read the case study