The problem
Most software gets bought the wrong way.
You set out to buy an outcome. What the market sells you is people, hours, and the risk of it going wrong. Sound familiar?
You are sold a team, not a result
Day rates, timesheets, and engineers you have to line-manage. You are paying for effort and hoping it adds up to a product.
The price and the date keep moving
Scope creeps, the estimate slips, and the bill grows while the launch date drifts further away. The overrun is always your problem.
You get advice, not shipped software
Strategy decks and proofs of concept that never reach production. The people advising you have often never run the thing they are advising on.
So we do it the other way round.
Buy the outcome. We carry the risk.
The delivery risk is ours
Fixed price, fixed date, money back
We agree the price and the date before you commit a penny. If we miss the date, you choose a full refund or we finish it at no extra cost. You are buying the outcome, never our hours.
30-day money-back guarantee
An outcome, not a team to manage
You get a working product
No day rates, no timesheets, no headcount to run. We take the whole build and hand you software that is live in production and used by real people.
Shipped, not staffed
You own everything
Full source from day one
Every line of code is yours, with no lock-in and nothing proprietary you cannot take elsewhere. When we are done you owe us nothing and depend on us for nothing.
No lock-in, ever
Built by operators, not advisors
We run 11 products of our own
Every decision comes from running production software, not from a slide. Your build inherits patterns already proven across property, finance, education, and events.
Nine products of our own
How working with us goes
Four steps, no surprises. The risk sits with us at every one.
We scope it together
On a call we map exactly what you need and what "done" looks like. No obligation, no charge.
You get a fixed price and date
Before you commit anything, you have the price and the delivery date in writing. They do not move.
We build it in the open
You see working software every week, not a status report. If priorities shift, we adapt inside the fixed envelope.
It ships, and it is yours
We deploy to production on your infrastructure, hand over the full source, and you owe us nothing further.
We build what we sell
These are our own products, built on the same platform we would build yours on. Proof, not a portfolio of other people’s logos.
Pulse Capital
AI Market Intelligence
Decides what is worth trading. Screening, options analytics, and opportunities ranked by expected value, so you know which setups carry an edge. Reads its data from Pulse Markets and keeps its books in Pulse Ledger.
Pulse Business
AI Business Playbooks
AI business playbook platform that generates comprehensive business plans, market validation reports, and founder guidance from a brief description.
Pocketlings
Inclusive Children's Brand
Inclusive children's educational brand celebrating diversity through multicultural storytelling and a thoughtfully designed toy collection.
What we can prove
Products in Our Portfolio
Consultancy Clients Delivered
Weeks to Your First Live Build
Day Money-Back Guarantee
The questions buyers actually ask
Fixed price, from day one
A day-rate team bills you for every overrun, and the final number is whatever it ends up being. Here the price and the date are fixed before you commit, and the delivery risk sits with us. You are buying an outcome, never a headcount.
Launchpad
For founders. One sharp idea taken from nothing to something real people can use.
fixed · 4 weeks
- A working product in front of real users in 4 weeks
- One core journey built properly, not ten built badly
- Deployed, monitored, and yours to keep
- Full source-code ownership, no lock-in
- Fixed price and fixed date, agreed before we start
- 30-day money-back guarantee if we miss the date
Launch
Your product live in production with users on it. Not a prototype, not a pilot.
fixed · 8 weeks
- A production product, not a prototype
- Architecture that survives your first 10x
- Deploys, monitoring, and CI/CD running from week one
- Full source-code ownership, no lock-in
- Fixed price, fixed date, and the delivery risk is ours
- 30-day money-back guarantee if we miss the date
Scale
AI capability shipped into production and hardened for real load, real users, and real cost.
fixed · 14 weeks
- Everything in Launch
- AI capability live in production, not a proof of concept
- Hardened for scale, reliability, and running cost
- Technical direction owned end to end
- A delivery roadmap you can hold us to
- Full source-code ownership, no lock-in
- 30-day money-back guarantee if we miss the date
Transform
Legacy modernised and AI capability built and running across multiple workstreams.
phased
- Everything in Scale
- Legacy systems modernised and migrated
- AI strategy set and executed, not just advised
- Delivery across multiple parallel workstreams
- Executive governance and quarterly business reviews
- Phase gates: exit at the end of any phase
Get started
Ready to build something real?
Tell us what you need built. You will leave the call with a clear sense of the price, the date, and exactly what you would get, with the delivery risk on us.

